One of the most common concerns when starting a content strategy is “what do I write about?”. Writers are generally told to write about what they know – and in this case, it’s no different. Write about your company, the products and services you provide and your industry. Write about the concerns and issues that you hear about from your customers and prospects and how they can be solved. Content marketing is all about sharing ideas with the people within the industries that you cater for and should provide value, not only for your business but for your content readers too.
We’ve always known that creating quality content is key for any business. At CloudCall, we like to share our knowledge and ideas about what strategies have worked effectively for us, what issues we have come across and how we have resolved them. The fact that our business caters to different industries has also ensured that our knowledge is ever-growing, providing us with the right resources and ideas that we use to help our customers and prospects drive their businesses forward.
Business process automation is becoming a common discussion point for larger Recruitment organisations using advanced CRM systems. The ability to “systemize” process creates consistency , predictability and scalability. The visualisation of performance using user friendly Dashboards and Reports enables management to scrutinize and control crucial KPIs.
However, many Recruitment businesses are experiencing disjointed customer and candidate journeys. This is primarily because the various touch points within the recruitment business operate within separate silos. For instance, it is still rare to see Recruitment and Staffing professionals working from a single system that gives a unified view of a Candidate (emails, phone conversations, CV and Social Data). This in turn means that conversations that happen between a candidate or customer and their recruiter rarely make it to the management team who can effect impactful actions and improvements based directly on this real-time information.
Measuring sales performance helps you improve the efficiency of your sales team. With your sales team consistently performing better, your business can generate more revenue and continue to grow. Last week we shared tips on how you can use telephony integration (CTI) like CloudCall, along with your CRM, to improve sales management and enhance your team performance. We showed you an example of how we use Salesforce custom fields and dashboards to monitor team calling activity. This week, we share some practical examples – using CloudCall Dashboards to track team performance and to demonstrate the importance of observing your team’s calling activities in more detail.
You are hitting your targets and closing more deals than ever but for a winning sales team, this is just not enough. It’s also important to consistently monitor sales performance so that you can spot issues, improve processes, and always keep your sales strategy and goals aligned. To be able to do this, you will need to analyze your team communications and see what high performing team members are doing differently and why some team members need additional support and training.
Part 2 explores some more ways in which businesses can combat the slow start and early finish to the week. Last week, we looked at how to track and analyze activities and select pre-defined activities for Monday morning and Friday afternoon, which can get all team members involved and help to revitalize low energy periods. Today, we look at how to keep the team motivated by setting goals and how to use rewards and treats to recognize the hard work that they put in during periods of ‘slump’.